Using Digital Tools for Advocacy & Activism

Apollo Gonzales, President at Nimbus Strategies, Inc.

In our fourth series, we talk with Apollo Gonzales, President at Nimbus Strategies, Inc. Apollo talks about his history with nonprofits, working on digital advocacy and activism, and the importance of civic engagement and getting involved in local politics.

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Episodes

• Part 1: From Wilderness Therapy to Digital Advocacy and Activism

  Released August 1, 2023

  In our first episode with Apollo Gonzales, he tells us about his history in the nonprofit space, starting as a wilderness therapy counselor where he had a transformative experience that directed him to advocacy and policy work. He talks about the road to digital advocacy and activism, ethics in the digital space, the importance of speaking up and making room for others to speak, and the value of local civic engagement.

• Part 2: Finding Your Voice and Uplifting Others

  Released August 8, 2023

  In our second episode with Apollo Gonzales, he tells us more about his journey into local government. We also talk about his experience as a first-generation college student and imposter syndrome. Apollo tells us about how being asked to present in front of a crowd helped him find his voice, and why he continued to present at every opportunity he could after that. We also begin discussing diversity, equity, and inclusion in digital advocacy, and holding yourself accountable to DEI standards.

• Part 3: The Pros and Cons of Unexpected Results

  Released August 15, 2023

  In our third episode with Apollo, we talk about the importance of finding the right things to measure without drowning in data, having unexpected, positive results of a marketing campaign, and how to move the needle on a mission. He also tells us his favorite question he gets from clients, and the question that makes him cringe.

• Part 4: The Importance of Having an Inclusive Mission

  Released August 22, 2023

  In our final episode with Apollo, we talk about how AI and LLM is giving him hope, the most influential forces throughout his life and career, and how he keeps balance in his life. He also tells us about the importance of nonprofits being inclusive, how he finds joy in being a mentor, and why he wants everyone to strive to master foundational strategies, rather than individual tools.