Andy VanderLinde

UX Designer & Product Manager


UX Design

Product Management





Our designs shape our interactions with each other and reinforce concepts of ‘normal’. With fewer people feeling obligated to fit into traditional cultural norms, how do we reflect our dynamic society in our creations?

We are inadvertently reinforcing the devaluation of parts of our community by the way we design.

An easily overlooked form field acts to further exclude populations from an inclusive and active role in our communities – like gender. Offering only male or female choices ignores a population that is struggling to be heard.

Designing for an inclusive world is nuanced. We have to balance our clients’ preferences with social equality, our personal moral and ethical choices with the cultural context for which we are designing. How do we create inclusion that works across cultures, but still provides choice for the user, and information for the company?

We can include options for gender identities other than female or male but at the risk of potentially offending or distancing other users. We need to reconcile these conflicting values.

I specialize in creating inclusive user experiences, designs that promote the active inclusion of all members of our community. Without intention, designs often reflect a particular segment of the population, the dominant culture.

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